The quality of the link which you create is more important than the number of links. A few links which are of good quality can benefit you much more than hundreds of links from directories and forums which are not relevant to your site.
Backlinks, also knows as Inbound links are the incoming links to a blog or website which is entirely based on linking technology. For Example a website link you to their site then it will be consider as a Backlink or Inbound link.
How can you know the quality of a link which you create? Here are three instruments which you can use to measure the quality of a link which you’re planning to create.
1. Page Rank (PR)
There is another important thing which would correlate to Page Rank. It’s the number of outgoing links a page is having. The PR juice of a page gets split up and is equally given to each of the outgoing dofollow links. The higher the number of outbound links, the lower the link juice is. You should always try to create backlinks from pages with less number of outgoing links. This answers the question, why you don’t get much benefit from commenting on a dofollow blog which is spammed to death by commentators.
2. Domain Authority (DA)
You can check the title and meta description tags to make sure that the website from which you’re going to link to your site, is of the same niche as yours. Remember to check this before you create any backlink. It’s not good to have many irrelevant backlinks to your site from directories and forums. It’s always good to have relevant links to your site, because Google checks the relevancy of the backlinks you’ve created to make sure that you’re not automating the process to disguise as an authentic website.
3. Page Authority
Undoubtedly, this is the most important among the three metrics used to measure the quality of an inbound link. It’s the ultimate factor for which you should look for, while searching for opportunities to link to your site.
Every website has a page authority. The Page Authority of the website from which you create the backlink shows how much influence that page was able to transfer to your site. The characteristic features of high PA pages are that they are shared and linked frequently by other websites. Search Engines consider this highly important. If you’re able to get a backlink from a website with a high PA, then it means that it will boost your ranking more.
4. How to Check These Metrics
Using Different SEO Tools To Measure The Quality:
With SEO Site Tools, you can check the PR and all other ranking factors right away from your browser without even clicking any button. It’s all pre-loaded; you just need to click the Tool Bar to reveal all the ranking factors about that particular site or page. These tools can be used for analyzing competition and link building. It helps you in your journey to identify websites similar to that of yours to link from.
The MozBar has got 2 great features. Firstly, you will be able to display all the information regarding a page which includes PA and DA. In addition to that, you’ll be able to check the external and internal links for a page.
Secondly, it automatically adds an overlay for each search engine results, and thus helping you view the important metrics without going to the website. It’s good for analyzing competition while researching a keyword or a domain. And it is useful while you’re searching for link building opportunities.
Being aware of the quality of the links that you are trying to obtain are vastly important to any link building campaign. These metrics can help you save a lot of time by helping you to focus on the links that are going to provide you with the most beneficial results.
What's Next:
It is important to keep a track of the various metrics while building links to your blog. Because the quality of a link you build mainly depends on these factors. Focus most of your link building to quality links. I hope this post is helpful for you to measure the quality of inbound links you’re creating. Cheers!
About the Guest Post Author
This article was written by Amal Murali, who blogs at Active Nerds. He writes on Blogging, Web Security, Social Media, Gadgets and Technology News. He’s 17 and is pursuing his education on Computer Sciences.
How To Check The Quality Of Your Backlinks
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