Showing posts with label Bloggers Tips. Show all posts
Showing posts with label Bloggers Tips. Show all posts

Thursday, 24 March 2016

Completely Hiding Blogger Widgets from Certain Pages

I searched some tips around on the internet for hiding / removing widgets by using CSS, jQuery or using Blogger condition tags to hide the inner content of widget. But when using those ways, Blogger will still actually load the widget, and this problem may affect the loading speed of your site. So, we have no any properly tips for hiding Blogger widgets for specific pages?

No, we have one. After researched and tested with some Blogger tags, luckily, I found a very simple and completely way to remove or prevent a widget to be loaded on certain pages. Let me show you.

First try: hiding widget from home page

Example, you want to hide a widget from home page. First, please access Template / Edit HTML, then click Jump to widget button and select the widget you want to hide. In this example, I will hide my widget HTML1.
Completely Hiding Blogger Widgets from Certain Pages

The normal HTML widget will have a full code like below:
<b:widget id='HTML1' locked='false' title='HTML Widget' type='HTML'>
<b:includable id='main'>
<!-- only display title if it's non-empty -->
<b:if cond='data:title != &quot;&quot;'>
<h2 class='title'>
<data:title/>
</h2>
</b:if>
<div class='widget-content'>
<data:content/>
</div>
<b:include name='quickedit'/>
</b:includable>
</b:widget>
Now, to hide this widget from home, please add below code after <b:includable id='main'> tag:
<b:if cond='data:blog.url == data:blog.homepageUrl'>
<b:remove/>
</b:if>
The final code will  be like this:
<b:widget id='HTML1' locked='false' title='HTML Widget' type='HTML'>
<b:includable id='main'>
<b:if cond='data:blog.url == data:blog.homepageUrl'> <b:remove/> </b:if> <!-- only display title if it's non-empty -->
<b:if cond='data:title != &quot;&quot;'>
<h2 class='title'>
<data:title/>
</h2>
</b:if>
<div class='widget-content'>
<data:content/>
</div>
<b:include name='quickedit'/> </b:includable>
</b:widget>
Now, click Save template button and check your home page to see, the widget was completely removed. You can view source of home page and find the id of the widget (with my case is id='HTML1'), you would not found anything. It's magic :)

Explain how it works

The rule is simple: if a widget contains undefined Blogger tag, it will be removed completely.

In example code above, the line: <b:if cond='data:blog.url == data:blog.homepageUrl'> will check if this is the home page and the undefined tag <b:remove/> will help us removing the widget completely.

You can use another tag than <b:remove/>, but it must be an undefined tag of Blogger. Example: <b:return/>, <b:exit/>, <b:hide/>, .etc...

Hide from other pages

In this article, I will list some basic example for hiding widgets for certain page types of Blogger as below:

Hide from home page

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<b:remove/>
</b:if>

Hide from index pages

 (home, label, search page or all posts page (include home and its older posts pages).
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<b:remove/>
</b:if>

Hide from static pages

<b:if cond='data:blog.pageType == &quot;static_page&quot;'>
<b:remove/>
</b:if>

Hide from item pages

(articles, posts)

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<b:remove/>
</b:if>

Hide from archive pages

(showing posts by months / years)

<b:if cond='data:blog.pageType == &quot;archive&quot;'>
<b:remove/>
</b:if>

Hide from 404 pages


<b:if cond='data:blog.pageType == &quot;error_page&quot;'>
<b:remove/>
</b:if>

Hide from mobile

<b:if cond='data:blog.isMobileRequest'>
<b:remove/>
</b:if>

Showing instead of hiding

If you want to show instead of hide, you must use != instead of == . Example, if you want to show on home page, but hide from others, use this:

<b:if cond='data:blog.url != data:blog.homepageUrl'>
<b:remove/>
</b:if>

If your case is not in the above list, please comment below then I can update a new code for you.

Sunday, 20 March 2016

Three Simple Guides to Trending Digital Strategies


In an ever-changing digital marketing market, success in business can sometimes depend on what you do or don’t do online. This article will share you some simple digital marketing guides.

1. Harness the Power of Digital

BE SEARCH ENGINE OPTIMIZED

Allow your customers to find your website with just a few keystrokes. With solid search engine optimization (SEO), your website will be discover-able, and you can even cut down on paid search engine marketing costs. 

Follow our SEO topic and make do everything you need ASAP.

MAXIMIZE YOUR IMPACT ON MOBILE

The age of the desktop is quickly becoming a thing of the past. Our mobile devices have become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet, and our gateway to real-time information. Market accordingly. 

To optimize your impact with mobile users, you should: 
  • Verify that your website and blog are responsive across all devices. 
  • Think about the mobile user’s journey and tailor a digital experience to match.
  • Test your email templates across multiple devices to ensure your message is accessible by all mobile users.
Start with Sneeit responsive testing tool to verify the strength of your website.

GROW YOUR AUDIENCE WITH CONTENT

Content marketing is a powerful and effective way to reach your customers, and if done well, doubles as a retention tool. Use this simple, four-step exercise from digital marketing expert to get started:

1. What’s your end goal? For content marketing, this means a library of content that will attract new customers by reflecting your business’ authority and expertise.

2. What content do you already have at your disposal? Take stock of what you already have. Chances are, you’ve got a wealth of owned content to work with. Social posts to LinkedIn, Facebook, Twitter, and Instagram all count. Here are some places to start looking: Emails, blogs, videos, audio recordings, photographs, interviews, tech support logs and conversations, knowledge bases, product instructions, community forums. Now, develop categories of content, and organize your content within them to see what you really have.

3. What new content could you create? Now that you know what you already have, think about what’s missing. Some businesses naturally lend themselves to certain kinds of content. What types of content naturally suit your product or service? Where could you create content that would add value for your customer? 

4. Where would you distribute the content? A distribution plan for your content is key to your success. Where would people be looking for content you produce? Social posts, blog exchanges, and email signatures are all places you should consider in your content distribution strategy. Get inspired, and learn best practices on content marketing: Watch this video!

AMPLIFY YOUR EVENTS, DIGITALLY

While this is a pro-digital guide, we never underestimate the power of in-person, event-based marketing. To ensure your events are a success, take advantage of these readily available digital tools: 
  • Use events organisation tools like EventBrite to organize, promote, manage, and track your events. 
  • Make your event sharable across channels. Promote via email marketing, by tweeting about it, and by posting it as an event on Facebook. 
  • Create a paid Facebook campaign to target an audience with an affinity toward the topic of your event.

SET UP ANALYTIC TOOLS TO MEASURE SUCCESS

The beauty of digital marketing is its ability to be measured. As such, the foundations of successful digital campaigns includes tools in place to measure, dissect, and analyse their results. Proper metrics will give you insight into the returns on your investments and help you make decisions about what to keep — and what to lose.

Luckily, channels such as search engines and social media platforms make it easy to set up small, low-risk experiments with immediate results.

Get started with these three steps for building an analytics toolkit.

2. Tools to Optimize Your Work

Now, let’s take a look at the tools that you should consider using to operate with top efficiency. Download / apply the below apps immediately to increase day to day productivity:
  • Trello, a visual, cloud-based project management tool.
  • Evernote, to organise your to-do lists and take notes and then access them from anywhere via mobile app, tablet, or desktop browser.
  • Dropbox Business, for the convenience and mobility of collaborating on your files whenever and wherever.
  • Slack, for real-time messaging between teams internally and externally to replace emails with live conversation.
  • Sunrise Calendar, to keep all of your events and calendars in one place.
  • Qwilr, so you can turn your documents into easily shareable web pages with the click of a button

3. Never Stop Learning

The above guides can help you for a while but the world of digital marketing is constantly changing. You’ll want to stay knowledgeable and ride the waves as they come.

HAVE A WORKING KNOWLEDGE OF FRONT-END WEB DEVELOPMENT

Your website is arguably one of your most important business assets. You don’t have to code on your own (although plenty of business owners do), but you should have a working knowledge of front-end web development so you can have meaningful conversations and make informed decisions with those who do handle your website.

KEEP UP WITH THE DIGITAL WORLD

Stay current with customers and employees who are increasingly plugged in. 
  • Register for a free Basic Account with PSFK, and gain access to innovation news from the worlds of advertising, design, tech, and retail.
  • Subscribe the Sneeit blog for your daily dose of marketing tips.
  • Sign up for Panda, a news-feed dashboard for designers, developers, and entrepreneurs.
  • Start using Medium, a place to read, write, and interact with the stories that matter most to you.

KEEP TABS ON CURRENT YEAR HOT EVENT TECH TRENDS

Every year technology continues to improve, bringing along benefits for businesses and event organizers. Staying on top of it all can be overwhelming at times, so check a shortlist of the hottest technology trends to spice up your events this year


Mobile, Mobile, Mobile: A must for every business

It’s the year of mobile, again. This Nielsen Mobile Ratings Report revealed that more than 15 million Australians own smartphones, along with some 12 million owning a tablet device. Plus, more and more millennials are relying on their mobile as their primary access to the internet. If your event team isn’t yet harnessing the power of mobile check-ins and ticket scanning, check out Eventbrite Neon to turn your iOS device into a mobile box office. 

To Do: Download Eventbrite Neon to get your event mobile-ready.


Periscope: If you are dabbling in video content marketing

With the emergence of new apps that enable instant broadcasting, video and live streaming is going from strength to strength. Linked to a Twitter account, Periscope is quickly gaining traction thanks to its live streaming capabilities. Event organisers and attendees themselves are now broadcasting live video of events and experiences to engage with their audience anywhere in the world. 

To Do: Download Periscope, and start broadcasting some fun summer activities to practice.

Snapchat: For that millennial audience 

Popular with the millennials, many people initially passed Snapchat off as immature and frivolous, but it’s a platform worth keeping an eye on. In fact, e-commerce giant Alibaba invested $200 million in Snapchat (in 2015), signaling that we can expect growth from this platform. 

With the introduction of ‘Live Stories’ — a feature that generates user content at a live experience — Snapchat is increasing its focus on live event and location-based coverage, which will allow designers and brands to create unique imagery for users to overlay on their images based on their location. 

To Do: Download Snapchat and familiarize yourself with Live Stories.

RFID Technology: To surprise and delight at large-scale events 

Radio Frequency Identification (RFID) is a small electronic device that provides a unique identifier for that tag. RFID wristband technology is already in use at some major music festivals and large public events to monitor foot traffic, prevent ticket fraud, and even enhance attendee experiences with the inclusion of cashless payments and social media integration. RFID technology is set to become more accessible to SMEs. You can read more about RFID technology here.

Proximity Marketing & ‘Geo-Fencing’: To Enhance Event Experiences 

Beacon is a location-based technology which can emit a low-energy signal that can push instant messages to a dedicated app. Once a person with the app installed on their phone enters the designated zone (known as a Geo-fence), a message will appear on their phone. When placed around a venue, these devices can do everything from track attendee behavior and foot traffic, to pushing notifications such as greeting attendees to check-in or displaying promotional offers. 

Different messages can be sent depending on the physical location of the user. Examples of this location-based technology include audio tours, retail offers, and even scavenger hunts.

The Melbourne digital event Pause Fest recently used Beacon technology to improve its event management and reporting. Check out the case study here. 

To do: Read up on Beacons and how they could change your on-site event marketing

Friday, 18 March 2016

3 BEST APPROACHES TO BUILDING RELATIONSHIPS WITH BLOGGERS

Building relationships for the purpose of sharing relevant content that delivers mutually beneficial results, brand visibility/developed thought leadership status and for the website, more traffic and more great content! Perfect!

But, how can you actually get the attention of the bloggers? Here are our 3 best approaches to building relationships with bloggers.


If you’re aiming for links, change your aim

It’s fantastic if you manage to obtain a link to your site from a highly authoritative third party website naturally, but if that’s all you’re after when you approach bloggers, then you’ll never be successful a successful outreach marketer. The aim is to provide relevant and interesting content to the blogger, to help build your brand awareness and thought leadership, of course, but to ultimately provide the readers with something of value!

Top tip: Changing your blogger outreach aim, will turn your entire outreach marketing strategy on its head, for the better. Focusing on building an actual content partnership will have greater benefits for your fashion brand. Not only will the blogger be more willing to publish more of your content in the future, but you should never underestimate a positive experience. You never know who that blogger might tell…

Do your research

Knowing the name of the person you need to speak with, is a crucial first step to building your relationship. With bloggers receiving sometimes hundreds of emails a day, from brands wanting to collaborate with them, it can be difficult to set yourself apart. We’ve witnessed so many generic emails, with the name of the company just cut out and replaced with the company they’re contacting!

Top tip: Putting time and effort into research all of your outreaching opportunities will definitely help set you apart from some companies. To really set yourself apart from others, you need to wow the blogger with a fantastic PR idea, something they really want to be a part of. Inviting the fashion blogger to take a look at your latest collection photo shoot, or even getting them involved in the photo shoot, could be a good idea to start with.

Take an Interest

Taking an interest in the blogger’s content, can help you build that initial connection. You’re expecting them to share your content, so why should they share yours if you don’t take an interest in their posts? Most bloggers spend hours and hours a day on their blog, making sure their content is perfect for their readers, so you need to understand that they probably won’t accept a post straight off the shelf. You need to respect the amount of work and effort they’ve put into this blog to build it up to the high standard that it currently is.

Top tip: Follow all the bloggers you’re interested in working with and starting taking a genuine interest in their posts and social media community. Then, once you approach them, they might already be familiar with you from your interactions and interest with their blog. If they’re not familiar with you, no worries, your conversation will still be a lot more natural when you talk about how your content will perfectly fit with their blog, you can start pulling out content you loved on their blog from months ago!